Research Of Dennis Publishing

Home Page:
The home page of their website starts with an introduction video, showing a variety of different things that people are interested in, such as sport, technology, cars, etc. This will attract more people as there is something for everyone and everyone feels included.
The home page tells us about what they do and what they are trying to do. This includes reading out to other media brands and helping / being influenced by them. This further broadens the audience as people may know of it from other places and brands. They are also shown to inspire, inform and entertain. This is a key thing that most large media companies do as then there is something for everyone and it keeps its audience up-to-date with new and exciting things.
One main goal they promote on their home page is that they want people to be involved with them and they try and make things that people would want to be involved with. They also promote many good things that they are currency doing whilst advertising them for people to help with and be part of.
Further down, they also link all the other websites and brands they own so their audience can expand out to their other sites.

About us:
This page expands on some of the previously mentioned things shown on their home page, such as their goal to create brands that last and are influential to multiple different audiences whilst still being fun. This page also mentions how they promote and are grateful to the people that work there. This could potentially drive more people to want to join them as they will feel part of something great.

Brands:
This page lists their brands and has subsections where people can easily find what they want, such as: Automotive, current affairs, lifestyle & technology.
This is a good way to advertise their other products and websites whilst keeping it built in to their main website.

Subscribe:
Their website contains a simple and easy way to subscribe to their magazines and services. There is a subscribe link that goes strait to another site where you can easily view and find what you want, the layout also makes it so you could find something else accidentally that you may be interested in.

Careers:
This page promotes their idea of creative thinking and links all the courses you can do that they provide. They make it clear that they accept everyone and want you to be yourself. This will also benefit them as they may have more people that want to go on and work for them and be influenced by their ideas. They also try and gain people from multiple backgrounds and value everyone's opinion.

News:
This page displays all the news websites and magazines that they own and contribute to, this is another way for them to promote their products and things they are linked with. It also offers people an easy way to find what they want and keep up-to-date with news on a large variety of subjects.

Licensing:
This page promotes what they do and the benefits they can provide.

They also link ways you can contact them in multiple locations both by email and by phone.

Contact:
This page is dedicated to the different ways you can find them and contact them. Information from this page is also included in parts of the other pages to make it very easy and accessible to sign up and/or join them.

Magazine Structure

The front cover of the Kerrang magazine follows convention as Kurt is looking strait at the camera.

The mast head has a rough san-serif font and matches the overall theme of the magazine (which is rock). The colours of the font match the black and white theme of the main image, however the main image is colour pop as the eyes are blue whilst everything else is black / white. There is also a theme of pink as the banner background and the fonts are pink. The other articles around the front cover also match the music theme and are also rock artists.

Another way that the front cover follows convention is that it contains a barcode, date, and issue number. (April 4th 2015) ($6.95).

The main article is "Kurt Lives". This was most likely a popular topic at the time so having it on a music magazine attracts audience attention. The style also matches that of the rest of the front cover.

Magazine cover

Magazine Cover

Old Spice

The representation in the Old Spice advert helps to advertise and promote the product as the images are some what humerous and appeal to most stereotypes. One advert shows some text that says "not fact checked". this jokes about how men dont usualy check their work and can be lazy. Another is how most of the men in the adverts are doing something dangerous, which is a stereotype for how some man are careless. One of the main things that helps to advertise the product is the way to model is shown. The colours and his surroundings help to give a better view on what people might think of you. It appeals more to men as references to stregnth are made as in both of the adverts he is part of a mountain of volcano which are signs of stregnth. The way women are shown in the adverts also further appeals to men as they are some what sexualised.


The original adverts depicted men doing manly or extreme things. One example isthe advert of a surfer with the caption "Old spice - Mark of a man". This made the product sound and look more manly and appeal to its intended audience. Another way they advertised it was the slogan "the man your man could smell like". This made men belive that using old spice would make them more appealing to woman as that is apparently what they like. However the adverts can be some what sexist as it shows men dont really care what women think or like as in a more modern TV advert the actor says "the things you like" implying he doesnt really know what women like.


The adverts often contain muscular men or sport references making men want the product as they want to be like the people shown. This again a stereotype as it suggests all men like sport and body building, whilst it still works as a successful advert. The advertisement works as the old spice campain got over 40 million views (more than Obamas 2008 acceptance speech) giving it the #1 all-time most viewed branded channel on Youtube.

Photos

Comparison in adverts

The old coke adverts usually show a woman holding the coke bottles in a femenin way, this attracts attention to the image and advertises the product its self. As it is an old advert, it is some what stereotypical. The red of the package is the only bold, bright colour on the advert, this makes the product stand out even more compared to everything else.


The quote "the package that gets a welcome at home" makes it sound more appealing for its intended audience. This makes people want to buy it. The way it is shown to be brought in multi packs could further appeal to people to buy more.


The way it is advertised could furthe appeal more towards men as when this advert was made was around the time of the war, so returning soldiers would be refreshed by coke.



The new coke advert shows more equality as a man and a woman are advertised with the product, this further appeals to more audiences and fits the conventions of modern adverts.

The red colour and the product its self are still in main focus, this follows convention and is similar to the old advert as the products stands out more compared to everything else.

The people show drinking the product look happy, this advertises the product as enjoyable and welcome, which is similar to the old advert as the quote states it is welcome at home.


Overall, the coke adverts have changed quite alot with more equality being used, but the layout and main design features have not changed much, the red colour and product its self are still the main focus compared to the rest of the image.