Magazine cover

Magazine Cover

Old Spice

The representation in the Old Spice advert helps to advertise and promote the product as the images are some what humerous and appeal to most stereotypes. One advert shows some text that says "not fact checked". this jokes about how men dont usualy check their work and can be lazy. Another is how most of the men in the adverts are doing something dangerous, which is a stereotype for how some man are careless. One of the main things that helps to advertise the product is the way to model is shown. The colours and his surroundings help to give a better view on what people might think of you. It appeals more to men as references to stregnth are made as in both of the adverts he is part of a mountain of volcano which are signs of stregnth. The way women are shown in the adverts also further appeals to men as they are some what sexualised.


The original adverts depicted men doing manly or extreme things. One example isthe advert of a surfer with the caption "Old spice - Mark of a man". This made the product sound and look more manly and appeal to its intended audience. Another way they advertised it was the slogan "the man your man could smell like". This made men belive that using old spice would make them more appealing to woman as that is apparently what they like. However the adverts can be some what sexist as it shows men dont really care what women think or like as in a more modern TV advert the actor says "the things you like" implying he doesnt really know what women like.


The adverts often contain muscular men or sport references making men want the product as they want to be like the people shown. This again a stereotype as it suggests all men like sport and body building, whilst it still works as a successful advert. The advertisement works as the old spice campain got over 40 million views (more than Obamas 2008 acceptance speech) giving it the #1 all-time most viewed branded channel on Youtube.

Photos

Comparison in adverts

The old coke adverts usually show a woman holding the coke bottles in a femenin way, this attracts attention to the image and advertises the product its self. As it is an old advert, it is some what stereotypical. The red of the package is the only bold, bright colour on the advert, this makes the product stand out even more compared to everything else.


The quote "the package that gets a welcome at home" makes it sound more appealing for its intended audience. This makes people want to buy it. The way it is shown to be brought in multi packs could further appeal to people to buy more.


The way it is advertised could furthe appeal more towards men as when this advert was made was around the time of the war, so returning soldiers would be refreshed by coke.



The new coke advert shows more equality as a man and a woman are advertised with the product, this further appeals to more audiences and fits the conventions of modern adverts.

The red colour and the product its self are still in main focus, this follows convention and is similar to the old advert as the products stands out more compared to everything else.

The people show drinking the product look happy, this advertises the product as enjoyable and welcome, which is similar to the old advert as the quote states it is welcome at home.


Overall, the coke adverts have changed quite alot with more equality being used, but the layout and main design features have not changed much, the red colour and product its self are still the main focus compared to the rest of the image.

Magazines (men)

Mne smagazines often follow the same traditions and repetition. they usually contain a sans serif font, bold text, bold colours and a male model looking into the camere, often with miscles or dressed smartly.

this magazine follows the traditions as the model is looking at the camera and is surrounded by health tips and ways to look better. The fonts are bold and in black and red.

The masthead is not in sans serif and is blue, this is more unusual for a mens magazine as the cololurs are often darker.

The barcode is on the front which is tradition / repetition, and is similar the the way the womans mawgizines are layed out.

The mens magazine has stoiries aswell, although these stories are more based around other media such as star trek, which appeals more the the male audience.

the main story is "beach muscle". this followes tradition and is repetition as it is about fitness and health for men.

there are no puffs on the front cover which is repetition as mens magazines do not usually contain them.

Over all, there are no features that are uncommon for a mens magazine and this one contains alot of repetition and tradition.



Magazines (women)

Womans magazines often follow the same tradition, vibrant colour with healt, beauty and stories on the front cover. Often there is a model on the front making eye contact with the camera, however they do not allways make eye contact.

This magazine follows the tradition as the masthead is in bright pink, with a sans serif font, this makes it stand out more and appeals to the intended autience which is women (25+)

The magazine also has a model, which follows tradition and further markets it to the intended audience.

Thye front cover also contains a variety of fonts, this makes it look more lively and appealing to its buyers. The barcode is also displayed on the ront which follows common tradition.

The main story is "hot body fast". This is common with womans magazines as they often contain beauty and body tips for health.

The magority of these features are allways repeated which m akes them tradition, there isnt anything that this magazine does differently although it does contain a box, which isnt usually placed on womans magazines, instead using puffs or more rounded shapes.