Magazine cover

Magazine Cover

Old Spice

The representation in the Old Spice advert helps to advertise and promote the product as the images are some what humerous and appeal to most stereotypes. One advert shows some text that says "not fact checked". this jokes about how men dont usualy check their work and can be lazy. Another is how most of the men in the adverts are doing something dangerous, which is a stereotype for how some man are careless. One of the main things that helps to advertise the product is the way to model is shown. The colours and his surroundings help to give a better view on what people might think of you. It appeals more to men as references to stregnth are made as in both of the adverts he is part of a mountain of volcano which are signs of stregnth. The way women are shown in the adverts also further appeals to men as they are some what sexualised.


The original adverts depicted men doing manly or extreme things. One example isthe advert of a surfer with the caption "Old spice - Mark of a man". This made the product sound and look more manly and appeal to its intended audience. Another way they advertised it was the slogan "the man your man could smell like". This made men belive that using old spice would make them more appealing to woman as that is apparently what they like. However the adverts can be some what sexist as it shows men dont really care what women think or like as in a more modern TV advert the actor says "the things you like" implying he doesnt really know what women like.


The adverts often contain muscular men or sport references making men want the product as they want to be like the people shown. This again a stereotype as it suggests all men like sport and body building, whilst it still works as a successful advert. The advertisement works as the old spice campain got over 40 million views (more than Obamas 2008 acceptance speech) giving it the #1 all-time most viewed branded channel on Youtube.

Photos

Comparison in adverts

The old coke adverts usually show a woman holding the coke bottles in a femenin way, this attracts attention to the image and advertises the product its self. As it is an old advert, it is some what stereotypical. The red of the package is the only bold, bright colour on the advert, this makes the product stand out even more compared to everything else.


The quote "the package that gets a welcome at home" makes it sound more appealing for its intended audience. This makes people want to buy it. The way it is shown to be brought in multi packs could further appeal to people to buy more.


The way it is advertised could furthe appeal more towards men as when this advert was made was around the time of the war, so returning soldiers would be refreshed by coke.



The new coke advert shows more equality as a man and a woman are advertised with the product, this further appeals to more audiences and fits the conventions of modern adverts.

The red colour and the product its self are still in main focus, this follows convention and is similar to the old advert as the products stands out more compared to everything else.

The people show drinking the product look happy, this advertises the product as enjoyable and welcome, which is similar to the old advert as the quote states it is welcome at home.


Overall, the coke adverts have changed quite alot with more equality being used, but the layout and main design features have not changed much, the red colour and product its self are still the main focus compared to the rest of the image.

Magazines (men)

Mne smagazines often follow the same traditions and repetition. they usually contain a sans serif font, bold text, bold colours and a male model looking into the camere, often with miscles or dressed smartly.

this magazine follows the traditions as the model is looking at the camera and is surrounded by health tips and ways to look better. The fonts are bold and in black and red.

The masthead is not in sans serif and is blue, this is more unusual for a mens magazine as the cololurs are often darker.

The barcode is on the front which is tradition / repetition, and is similar the the way the womans mawgizines are layed out.

The mens magazine has stoiries aswell, although these stories are more based around other media such as star trek, which appeals more the the male audience.

the main story is "beach muscle". this followes tradition and is repetition as it is about fitness and health for men.

there are no puffs on the front cover which is repetition as mens magazines do not usually contain them.

Over all, there are no features that are uncommon for a mens magazine and this one contains alot of repetition and tradition.



Magazines (women)

Womans magazines often follow the same tradition, vibrant colour with healt, beauty and stories on the front cover. Often there is a model on the front making eye contact with the camera, however they do not allways make eye contact.

This magazine follows the tradition as the masthead is in bright pink, with a sans serif font, this makes it stand out more and appeals to the intended autience which is women (25+)

The magazine also has a model, which follows tradition and further markets it to the intended audience.

Thye front cover also contains a variety of fonts, this makes it look more lively and appealing to its buyers. The barcode is also displayed on the ront which follows common tradition.

The main story is "hot body fast". This is common with womans magazines as they often contain beauty and body tips for health.

The magority of these features are allways repeated which m akes them tradition, there isnt anything that this magazine does differently although it does contain a box, which isnt usually placed on womans magazines, instead using puffs or more rounded shapes.

Lucozade

Lucozade is a soft drink manufactured by the Japanese company Suntory and marketed as a range of sports and energy drinks. It was created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter. It was sold as an energy drink for the sick and their slogan was 'Lucozade aids recovery'.

Lucozade is a carbonated drink and was first wrapped in yellow cellophane, many parents and hospitals used it to re-spirit the ill and was also used as a sport drink for the energy it gave its consumers. As of 2016, a 500 ml bottle contained 62 g (15.5 cubes) of sugar.

The production of Lucozade is located in Coleford, Gloucestershire, in the Forest of Dean, England at the Royal Forest Factory.

The purpose of drinking Lucozade is to promote endurance and performance by consuming more calories and sugar to gain energy.

Stereotypes

Age:

Breaks the stereotype of old people being weak or lazy and shows that they dont just sit around.


Still shows a slight stereotype as they are not doing anything difficult or involving.


They are also outside and wearing basic clothes, this may hint that they arent really uptodate with what people do to work out now and they dont really care about what they look like






Gender:

Shows the stereotype of a woman being weaker than a man as she is almost standing up whilst he is still sitting down. This implies she is struggling.


However, it also somewhat breaks the stereotypes as is shows that woman can still be strong and can compete with men.


Their clothes and hair styles follow the normal gender stereotypes.

Ethnicity:

Shows the typical American stereotype as the cartoon depicts a man with lots of fast food, a gun and to be very patriotic. This follows how the media sees Americans and also reflects on some of the actual problems they have, such as the gun represening how they have shooting problems.

However, the man has a trump tatoo on his arm. This is also a stereotype as not all Americans support trump and are not as patriotic or fanatical about the USA.

Sexuality:

This shows that you shouldnt judge someone on how they act or look and that different like different styles. The people who stereotypicaly look "gay" arent and the people who dont are. This helps break the way we think about gay or strait people.

However, it also aknowledges the stereotype which could be offensive to some people.

Class and status:

This image shows the common depiction of how different classes are viewed in society. This is a stereotype as it is not allways true. Not all middle / rich class people dress smartly and not all poorer people work in fast food chains. The colours used match how people view tham, the poorer man is green as people usually view tham as weaker and green is a more harmless colour, whilst the rich man is depicted as red, which is a more violent colour, this is because in media, rich people are usually the ones who are bad or use their money for the wrong reasons.

Old Spice

Old Spice is an American brand of male products such as deodorants, antiperspirants, shampoos, body washes and soaps. It is manufactured by Proctor and gamble. Old Spice was first published as Early American Old Spice by William Lightfoot Shultz in 1937. It was well received and later ( in 1938) its name changed to Old Spice for men. In early 2008 its scent was changed to "classic scent" and its glass bottles changed to plastic. In 2016, the scent was changed to apply to new regulations.


As of 2019, Old Spice has seven main lines of grooming products and each line features a variety of products and scents:

• Classic Collection (scents include Classic and Fresh)
• Wild Collection (scents include Bearglove, Dragonblast, Hawkridge, Krakengård, Wolfthorn, and Yetifrost)
• Fresher Collection (scents include Amber, Citron, Deep Sea, Denali, Fiji, Timber, Tundra, Volcano, and Wilderness)
• Red Zone Collection (scents include Aqua Reef, After Hours, Champion, Live Wire, Pure Sport, and Swagger)
• Red Collection (scents include Ambassador, Captain, Desperado, and Nomad)
• High Endurance Collection (scents include Fresh, Original, and Pure Sport)
• Hardest Working Collection (scents include Extra Fresh, Fresher Fiji, Lasting Legend, Pure Sport Plus, Steel Courage, Stronger Swagger, and Tougher Timber)
• Walmart Exclusives and others (scents include 80th Anniversary Limited Edition, Blast Off, Guitar Solo, and Midnight Run)

In the late 1970's to 1980's it was advertised in England with a man on a surf board.

Guardian News

The Guardian news is a British news paper published in 1821. The Guardian is part of a media group owned by Scott Trust. The trust was created in 1936 to secure the financial and editorial independence of the Guardian in perpetuity and to safeguard the journalistic freedom and liberal values.

The Guardian is a broad sheet style news paper founded by John Edward Taylor and edited by Katharine Viner.

Since it was founded, it has started turning into a tabloid style news paper as well as having an online website to view the news. This is an advantage as it means everyone can access its news anytime and almost any where.

The paper is mainly left-wing in terms of political views and is nicknamed the "Grauniad" due to the fact that it had a lot of spelling mistakes in the 1960's.

The Guardians tabloid format started in 2018, this happened as the company wanted to cut costs and is expected to save the company millions of pounds annually.

Research: codes & convention of magazine front covers

I have learnt that magazines follow certain codes and conventions such as mast heads, eye contact and barcodes on the front cover. if a magazine does not follow one of these then it is a difference. the unique style is usually to appeal to its audience. One example is GQ, where there is no purchase information on the front and had all bold font instead. this helps it appeal to men as it gets strait to the point and stands out well. GQ followes a convention as the picture maintains eye contact with the reader.

The big issue uses blue for the background which is symbolism for royalty, this links with the magazine as it is about history and kings / queens.

The Q magazine uses a polysemous meaning as the people in focus are underwater which could mean multiple things.

The art on the big issue is iconic for the horrible histories topic.

The word deep on the Q magazine is a combination mark as it is a word with a logo which could have multiple meanings or interpritations.

The aura around the men on the front cover may suggest religion, however this is contrasted by the homosexual vibe.

Leo on the GQ magazine symbolises action and adventure for the movies he is in and how he acts.

The woman on the cosmopolitan is staring at the camera which is symbolic as for some, it might suggest she is trying to look attractive.

The red on the GQ magazine could be polysemous as the red implies danger or pain.

Leo is wearing a trench coat which is indexical as it could referance towards his next role as an an actor.

The connotation of the aura on the Q is that it referances a halo, further symbolising religion and holyness with a religious aspect.

The semiotics for the big issue are the implication of the different colours such as blue and red and how it makes it look royal and signifies the history.

Daily Mail

Daily Mail


The Daily Mail is a tabloid style news paper, this means that it is slightly more informal and humerous as it is intended for older people and the average audience is women in their 50s.


One example of its style is the fact that it jokes with its news and information such as "My blond barnet trumps yours, Mr president". This shows that they are joking and are not supporting any of the people mentioned. The use of puns further shows that.


Another feature of the tabloid is that it exaggerates all its information "Passengers 'hit' by Ryanair". The use of that verb makes it sound more devastating than it actually is, which draws in the reader and also shows that it is very bias with its news and what it supports.


The Daily Mail has alot of large splash texts and fonts, aswell as images. This makes it stand out appear more important than it really is. The images help it relate to the audience as one example is the picture of a woman on the front page followed by the text "Yes, the Vicar of Dibley is so right about today's anything-goes women". This shows that it hints towards femenist attitudes which further relates it to its popular audience. Also the word 'today's' makes us think about the current women and shows it is relevant and upto date with modern culture.

Aswell as the puns, the Daily Mail also uses the caption 'Hairy Momemt' to slightly mock Trump and Johnson about their similar hair styles. This joke is simple but effective as it is paired with an image of them looking almost like they are one. This portrays that they are both viewed to have similar personalities and the almost optical illusion further amplifies this.

Disney research

Disney power point from BillySaunders03

Research of media forms

Modern media can come in many different forms such as: Books, Magazines and newspapers.
These types of media fall under print. Print originated in the 15th century and is one of the most common but time consuming types of media.

In the 19th century, images and sound started to become used, this was thanks to Parisians Joseph Niepce and Louis Daguerre who created the earliest forms of photograph!

In the 12th centuries, broadcasting became available and allowed information to be spread on a larger scale than before. Live transmission and updates became available and sent NY the Italian, Marconi, in 1895.

By the 1990's the internet was popular and in full swing, making new media types available and easier than ever to view! Most houses had a personal computer and media / information could be spread better than ever before!

The many types of media mean that different ideas and information can be shared with just about anyone, anywhere with media dating back to hundreds of years.