Daily Mail

Daily Mail


The Daily Mail is a tabloid style news paper, this means that it is slightly more informal and humerous as it is intended for older people and the average audience is women in their 50s.


One example of its style is the fact that it jokes with its news and information such as "My blond barnet trumps yours, Mr president". This shows that they are joking and are not supporting any of the people mentioned. The use of puns further shows that.


Another feature of the tabloid is that it exaggerates all its information "Passengers 'hit' by Ryanair". The use of that verb makes it sound more devastating than it actually is, which draws in the reader and also shows that it is very bias with its news and what it supports.


The Daily Mail has alot of large splash texts and fonts, aswell as images. This makes it stand out appear more important than it really is. The images help it relate to the audience as one example is the picture of a woman on the front page followed by the text "Yes, the Vicar of Dibley is so right about today's anything-goes women". This shows that it hints towards femenist attitudes which further relates it to its popular audience. Also the word 'today's' makes us think about the current women and shows it is relevant and upto date with modern culture.

Aswell as the puns, the Daily Mail also uses the caption 'Hairy Momemt' to slightly mock Trump and Johnson about their similar hair styles. This joke is simple but effective as it is paired with an image of them looking almost like they are one. This portrays that they are both viewed to have similar personalities and the almost optical illusion further amplifies this.