Old Spice

Old Spice is an American brand of male products such as deodorants, antiperspirants, shampoos, body washes and soaps. It is manufactured by Proctor and gamble. Old Spice was first published as Early American Old Spice by William Lightfoot Shultz in 1937. It was well received and later ( in 1938) its name changed to Old Spice for men. In early 2008 its scent was changed to "classic scent" and its glass bottles changed to plastic. In 2016, the scent was changed to apply to new regulations.


As of 2019, Old Spice has seven main lines of grooming products and each line features a variety of products and scents:

• Classic Collection (scents include Classic and Fresh)
• Wild Collection (scents include Bearglove, Dragonblast, Hawkridge, Krakengård, Wolfthorn, and Yetifrost)
• Fresher Collection (scents include Amber, Citron, Deep Sea, Denali, Fiji, Timber, Tundra, Volcano, and Wilderness)
• Red Zone Collection (scents include Aqua Reef, After Hours, Champion, Live Wire, Pure Sport, and Swagger)
• Red Collection (scents include Ambassador, Captain, Desperado, and Nomad)
• High Endurance Collection (scents include Fresh, Original, and Pure Sport)
• Hardest Working Collection (scents include Extra Fresh, Fresher Fiji, Lasting Legend, Pure Sport Plus, Steel Courage, Stronger Swagger, and Tougher Timber)
• Walmart Exclusives and others (scents include 80th Anniversary Limited Edition, Blast Off, Guitar Solo, and Midnight Run)

In the late 1970's to 1980's it was advertised in England with a man on a surf board.